Your website is still the most important way that you connect with your customers or donors. The effectiveness of your website is your biggest challenge in marketing.
You need to keep your website updated and interesting to your visitors, whether they are customers or donors.
Your website will decline in effectiveness over time and needs to be updated proactively if you want to convert visitors into buyers or donors. You must manage content regularly to remain relevant in changing times.
You Need to Redesign Your Website Frequently
You don’t just do your website once and forget about it. You need to invest time, energy, and resources into your website to ensure its effectiveness.
An effective website requires frequent updates to be effective. It is just part of the process of maintaining your website to keep it relevant and useful to your visitors.
At least every two years you need to revisit your website design before your website becomes totally obsolete.
This is because design trends change and you don’t want your website to look outdated.
Your color palette, font, logo, and layout that were appropriate when you completed them can quickly lose their effectiveness. Customers will notice that you haven’t updated your website and quickly lose interest.
A great place to start is with blog articles because nowadays content is king and people will find your blogs in searches and visit your website.
Revisiting your website gives you a fresh look at your marketing and can improve your marketing strategies. If you monitor your website page visits, bounce rates, time spent on web pages, leads, and conversions, you will learn a lot about your customers or donors that you would not otherwise know to support your marketing strategy.
It is also important that your website functions flawlessly on computers, tablets, and mobile phones where most people consume content.
Consistency Is The Key To Success
A consistent message will mean that customers or donors will be able to understand your brand, your mission, vision, values, and your products or services or programs, or projects. Consistency builds trust with your customers or donors.
Conclusion
Your organization’s website is a major marketing investment and you need to maintain it in order for it to do its job of delivering your brand message and providing an engaging and informative experience for your visitors.