Digital marketing is promoting your brand or product or services via one or more forms of digital media or electronic media such as mobile, computer, laptop, digital tv, etc.
Nowadays one of the most popular digital media is the Internet or online. (That’s why most of the time we also refer to digital marketing as Internet marketing or online marketing).
Statistics demonstrate that 5 billion users are using the internet.
Those users are spread on search engines such as Google and social media platforms, YouTube video platform, websites, music and podcast networks, email, blog, text, and multimedia messaging platforms.
Some very popular social media platforms are Facebook, Twitter, Instagram, YouTube, Tiktok, Pinterest, Whatsapp, Facebook messenger, Reddit, Quora, Skype, Linkedin, Spotify, etc.
There are more popular platforms growing every month online.
What Is The Audience Scenario Today on the Internet
Google dominates the Search Engine Market in 2022 and had 91.9% of the market share as of January 2022.
Google processes 8.5 billion searches per day.
These search phrases contain a question related to a search for products, services, brands, nonprofit organizations, causes, and nongeneral information, and many other things.
In this huge search volume, 84% of people search on google more than 3 times per day and 63% of mobile users are searching from their mobile phones.
Of social media platforms, Facebook has 2.91 billion monthly active users and 1.92 billion daily active users.
YouTube has 2.291 billion monthly active users. Whatsapp has 2 billion monthly active users. Messenger has 1.3 billion monthly active users. Instagram has 1.2 billion monthly active users.
Also, internet users and online activists are increasing dramatically every month.
So if you are not promoting your product, service, program, project, or brand via Digital Marketing on the Internet then you are missing a huge opportunity to broaden your reach to a greater audience.
The new audience often includes unintended audiences who turn out to be new markets you never considered and which can help your business or nonprofit grow.
All of the Digital Marketing statistics and principles apply to nonprofit donors as well.
Why miss out on potential donors, including major donors and planned gifts from donors doing their estate planning, who are searching for a nonprofit that does what yours does with an exceptional social impact?
What Is More Effective: Traditional Media or Internet Marketing?
What is more effective today, in 2022? Is traditional media or the Internet more effective for business and nonprofit marketing?
Traditional media, using the example of a billboard leads to the question of whether it is reaching the people you want to reach.
When people are sitting in a car and driving down the road, they are using their mobile phone to browse the internet as well.
So are they watching the billboard? Sometimes they watch, and sometimes they do not.
This is because they are busy with their mobile phone over the internet.
So, internet media is taking the most control of your audience’s time and effort.
Thus, the internet is your best bet for targeting your audience who is online, mostly on their mobile phones.
When Should Your Business or Nonprofit Conduct Digital Marketing?
NOW is definitely the perfect time to do Digital Marketing because your audience is using internet media.
Thus, you should make sure that your business’ product and/or service or nonprofit’s exceptional impact are in front of your targeted audience.
How Do I Promote My Product, Service, Program, or Project to the Right Audience?
First, you have to define your product or service or programs or project:
What product or service is your organization providing? What awesome programs or projects is your nonprofit promoting?
- Is your product or service or programs or projects delivering solutions to people’s problems?
- What’s the need or demand for your product?
- What’s the best feature of your product or service?
- How does your product provide an excellent solution to solve people’s problems?
- How does your product make life better for people and society?
- For whom are these products or services or programs or projects?
- Who are the possible audiences and customers for your product, service, program or project?
An example is if you have a female cosmetics or beauty product item. So women ages 18 to 35 or girls could be your major audience or possible customers for your product.
So what are your audience’s problems that your product or service could solve? What do they generally buy? What similar brand product or service are they using? What are their habits and color choices? What is their lifestyle?
So, now you know so many important things about your product or service and about your audience.
On the internet, via Digital Marketing, it is possible to target possible audiences and easily distribute or promote your product or service or program, or project to them.
Let me give an example:
In traditional media, such as TV, if you run an advertisement then all aged people will see that advertisement including men and women, and children. So your product promotion reaches a mixed kind of audience.
But on the internet, we can define or target selected audiences who are the possible customers for your product or service or program, or project.
So your product, service, program, or project promotion purpose could emerge, in reality, very easily and very quickly to a huge number of people, globally.
Suppose we run an online advertisement on Google search engine or Facebook. Then we could show the ad to a selected age and country, or to professional people who all have similar product interests.
Also, when we obtain Facebook page followers or audience, we also can target a specific audience to connect with your brand pages. These specific targeted audiences will get your products, services, program, or project updates regularly.
Do you know how many searches are performed every day about your product or service or programs or projects or similar service or programs or projects out of the 8.5 million Google searches?
Business Example:
If you are selling men’s watches in Mexico. Do you know how many people are searching on Google for men’s watches from Mexico?
What will happen if they search for men’s watches on Google and find your website?
There are thousands of search phrases related to your product or services and those were searched every day by Google.
If they find your website by searching on google, then they will visit your website and there will be a possibility that they will buy watches from your website.
So if 20 thousand people search on google and find your website and then if they visit your website and if 5% percent of people buy watches from your website then you could get 1,000 sales.
Nonprofit Example:
Suppose you are providing community development services in an area.
Some people might search for your community services or similar community services to improve their life in your area via the Google search engine or social media such as Facebook.
Suppose some people are searching to donate to some community services in your area or around the globe or to any country.
Suppose donors are searching to find specific communities to donate their funds. Then, if they find your organization in a Google search or social media such as Facebook, then there is a possibility that they will visit your website or social media pages and will donate to your organization.
In the same way that people are searching for men’s watches over the internet, people are also searching for many other services, products, brands, programs, projects, communities, localities, people and so many other things over the internet.
How Does Digital Marketing Benefit Your Business or Nonprofit?
Now you might have a question: if I sell men’s watches then I need Digital Marketing! What if I do not sell men’s watches? Instead of selling a product, I’m providing a service or my organization is a nonprofit. So how could Digital Marketing benefit me and my organization?
Whatever your product or services, program, or project of any kind of organization, or whatever your organization, there is a huge amount of people searching for it on the Google search engine.
So, Digital Marketing is connecting your product or community services to your audience or possible customers. A huge amount of internet users are ready to find your product or community services online.
Let them find out about you and your organization. To connect with the right audience you should promote your product or community service features to that audience.
You have to connect the searchers with your product or community services.
Thus, from the Google search engine, you could get a huge number of relevant sales or donations every month if you also optimize your websites for search engines, which is known as SEO, or search engine optimization.
SEO is covered in another article and it will enhance your results immensely.
Thanks for reading. I hope this was helpful. I welcome any questions or comments below.
Have a beautiful day!