Case Study-Social Media Marketing
Triple Motive: Pitch Perfect Social Media Marketing For Country Singer Songwriter
Description:
Social media engagement for established, country music singer and songwriter.
Challenge:
Musician had a modest social media following and it was a struggle to increase engagement and followers. Growth had come to a halt and they were struggling to create a community of fans.
Followers on Instagram: 5,200 followers on Instagram with less than 1% engagement.
Solution:
Content Revamp: Introduced a mix of content types, including behind-the-scenes videos, acoustic song previews, and personal stories to create a more relatable and engaging profile.
Consistency: Implemented a posting schedule with at least one post per day on Instagram and one on Instagram Reels.
Hashtag Strategy: Conducted hashtag research and utilized trending, relevant hashtags to increase post visibility and reach new audiences.
Engagement: Actively responded to comments and messages to build a community.
Results:
After 7 months of the strategy re-work:
- Instagram followers increased from 5,200 to 10,000 and engagement increased from 1% to 6%.
- Interest in music increased and streaming of songs increased on Spotify which led to an increase in overall popularity.
Testimonials Regarding Chelsea Kryger, Social Media Manager:
“Chelsea is a wonderful social media manager. She is timely, on top of things and communicative. I would definitely hire her again.”
“Chelsea did wonderful work for us on social media. She is prompt, responsive and on top of things. Chelsea is a real pleasure to work with.”
“Chelsea is multi-talented, creative, responsive and reliable. She’s been a key member of my team.”
“Chelsea is a fast learner, detail-oriented and super patient. She brings creative ideas and solutions to our busy team. Happy to have her help and support on various marketing projects!”
“Chelsea is wonderful to work with! She is reliable and communicates very well. A very kind person!”