Case Studies-Search Engine Optimization
The Julian Appartment Homes': A Leap in Apartment Tours and Leases
Executive Summary:
Lisa Marie, the owner and broker of Fox Valley Mutual, faced a significant challenge. Despite her expertise and the high-quality service her mortgage brokerage offered, she struggled with poor brand recognition, lack of online visibility, and underperforming marketing strategies.
Challenge:
The Julian apartment homes faced the common challenge of low occupancy and struggling traffic. Despite running Google Ads and social media ads with another marketing agency, these efforts proved unsuccessful, resulting in excessive wasted spend and multiple optimization issues.
Solution:
We partnered with The Julian to address these challenges. After conducting a complimentary Google Ads health assessment, we restructured the Google Ads account campaigns and ad groups. They also changed the format of social media ads and added geofencing to target competitors and nearby employers. The combined use of Search and Display Networks, social media advertising, and geofencing were critical strategies in the success of this project.
Results:
The Julian experienced a remarkable 87% increase in tours & 27% increase in lease rates within 60 days, demonstrating the effectiveness of the new digital marketing strategies implemented by us.
Testimonials:
“The restructuring of our Google Ads and the innovative use of social media advertising and geofencing by Audra has dramatically improved our occupancy rates. Her expertise has truly made a difference in our marketing efforts, and we couldn’t be more pleased with the results.”
-Management, The Julian
The Julian's Digital Marketing Success: A Leap in Apartment Tours and Leases
Executive Summary:
In the competitive landscape of IT consulting, Techify Solutions faced the daunting challenge of enhancing their online visibility to attract more clients. Despite offering top-notch IT services, their digital presence was nearly invisible. This case study delves into how a strategic SEO overhaul not only catapulted Techify Solutions from obscurity to the top ranks of search engines but also significantly boosted their lead generation and local visibility within a mere six months.
Description:
Techify Solutions, a mid-sized IT consulting firm, specializes in providing innovative technology solutions to businesses across various industries. Known for their cutting-edge services, they offer IT consulting, software development, and cybersecurity solutions. Despite their impressive portfolio and expertise, Techify Solutions struggled with online visibility and attracting new clients through organic search channels.
Challenge:
Techify Solutions faced a significant challenge with their online presence. Their website had low search engine rankings for critical keywords related to their services, resulting in minimal organic traffic and fewer inquiries from potential clients. The lack of visibility in search engine results pages (SERPs) hindered their ability to reach a broader audience and grow their business.
Solution:
Techify Solutions partnered with us to revamp their search engine optimization strategy. The comprehensive plan included:
- Keyword Research: Identified high-value keywords relevant to Techify Solutions’ services and industry.
- On-Page Optimization: Optimized website content, meta tags, headers, and images to align with target keywords.
- Technical SEO: Improved website speed, mobile responsiveness, and fixed crawl errors to enhance user experience and search engine crawlability.
- Content Marketing: Developed a content strategy that included blog posts, case studies, and whitepapers targeting relevant keywords.
- Backlink Strategy: Built high-quality backlinks through guest posting, partnerships, and industry-specific directories.
- Local SEO: Optimized the company’s Google My Business profile and built local citations to improve local search rankings.
Results:
The SEO campaign led to significant improvements in Techify Solutions’ online presence within six months:
- Organic Traffic: Increased by 150%.
- Keyword Rankings: Achieved top 10 rankings for 30+ targeted keywords.
- Lead Generation: Saw a 40% increase in inquiries from potential clients.
- Conversion Rate: Improved by 25% due to better-targeted traffic.
- Local Visibility: Enhanced presence in local search results, leading to more inquiries from nearby businesses.
Testimonials:
“Partnering with Audra of SEO Experts, Inc.. has been a game-changer for our business. Their strategic approach to SEO not only improved our search engine rankings but also significantly increased our organic traffic and client inquiries. We now have a strong online presence and can reach a wider audience, which has directly contributed to our business growth. We highly recommend their services to any company looking to enhance their SEO efforts.”
– CEO of Techify Solutions