Case Study - YES! Copywriting
Description
Emotions Improved Website Visitors and Opt-Ins for a B2B photographer who offered video production and was a restaurant food stylist
Challenge:
Client frustrated with site and funnel due to poor response, or at least what seemed to be a less-than-desired response rate for the efforts he was putting forth. Client had 40 years experience so the product or quality was not an issue, nor was the client’s understanding of the business. It was just poor response and conversion.
Solution:
Website, funnel, and social media pages. Mostly copy and color changes. We replaced non-emotional words and off-brand colors with archetypically better wording and colors using YES! TEST proven stgategies.
Results:
Website visitors and opt-ins doubled within 2 weeks over previous levels. Client was extremely pleased with how fast and easy it was to create meaningful results. Client had done a good job giving details about the products and services, but had not put enough emotion in the message to get potential customers to take action.
YES! TEST Brand Brief Testimonial:
“I’m getting more excited as I read [the Brand Brief] and the wheels on my head are spinning in a good way. This is exactly what my brand needed! We will be taking full advantage of this!”